IRVING, Texas – The Big 12 Conference has announced a new weekly football award, the “Big 12 Student Section of the Week.” This award will recognize the student section of the Big 12 program that creates the most impactful and electrifying game-day atmosphere in the previous week’s slate of games. This week’s winner is Arizona State, whose The Inferno student section set a record with 14,280 students in attendance as the Sun Devils defeated Northern Arizona, 38-19.

“The Big 12 is home to some of the most passionate fans and unforgettable game-day environments in college athletics,” said Big 12 Commissioner Brett Yormark. “I want to thank our Business Advisory Board, as this concept was born out of conversations with them about how best to showcase the energy of Big 12 football fans. Congratulations to Arizona State for its week one win – I’m excited to see this award come to life and to celebrate the best fans in college football all season long.”

 A panel consisting of the Big 12 Business Advisory Board, Big 12 Alumni Council, media members, and select Big 12 executives will determine the weekly winner. The “Big 12 Student Section of the Week” will be announced every Tuesday throughout the 2025 football regular season.

Entering the week of the Big 12 Football Championship Game, the “Student Section of the Year” will be announced. Week zero games and neutral site games are not eligible for consideration.